The global growth of handheld digital devices among younger people is transforming the way consumers are getting their information in general and financial information in particular.
On April 15, the 2015 Financial Literacy Summit, co-hosted by Visa Inc. and the Federal Reserve Bank of Chicago, brought together senior international financial literacy experts to discuss how mobile technology can improve financial literacy for today’s young adults.
Millennials refers to the demographic born between 1980 and 2000, representing the largest group of individuals using mobile banking applications. At 18 percent, millennials are also the biggest cohort partaking in Internet browsing, emailing, searching, social networking and news consumption on a smartphone or tablet. By comparison, only 5 percent of 35-54 year-olds and 3 percent of those 55 years and older are using mobile devices exclusively.
Amando M. Tetangco, Jr., governor of Bangko Sentral ng Pilipinas, the central bank of the Philippines, told the audience that young Filipino adults are “struggling more than their older counterpart groups with regard to budgeting and retirement planning”, but he said he is still optimistic: “I believe there are certain characteristics of millenials that provide opportunities to build [their financial capabilities]. They have a desire for change.” Such change, he said, should be driven by data and policy should be made personal and tied to technology solutions embraced by younger citizens.
Tetangco’s thoughts were expanded by co-panelists Steven Ciobo, MP and Parliamentary Secretary to the Minister for Foreign Affairs, Parliamentary Secretary to the Minister for Trade and Investment of Australia and Georgette Jean-Louis, executive board member of Banque de la Republique d’Haiti, who indicated that half of her country’s population is under age 21, facing “revenue inequality” and persistent differences in financial literacy” that call for better and earlier financial education.
That’s why handheld technology holds so much promise in the youth struggle for financial literacy, according to technology experts on another panel discussion during the Summit.
“Eighty to 90 percent of U.S. teens have smart devices. That’s huge, but the important thing to understand is that these aren’t just things they use. They’re a way of life,” said Jason Young, CEO and Co-Founder of MindBlown Labs, an Oakland, California-based app development company behind Thrive ‘n’ Shine, a personal finance game aimed at teens and young adults.
Young pointed out that 97 percent of millennials play online games – “most of them on mobile devices.” He described such games as “a very easy way to communicate a new set of facts” and a way to potentially track and reshape real financial behavior. Young also suggested that financial literacy apps have another important advantage – eliminating the fear so many feel about discussing financial issues. “There’s a stigma and shame to not knowing things. Games remove that.”
Yet Jake Schwartz, CEO and Co-Founder of General Assembly, a New York-based online education community training students in technology, business and design, suggested that financial literacy success will need to go beyond technology toward a better understanding of millennials and their unique financial challenges.
“When it comes to [financial literacy], we really need to think about the context of this generation’s financial lives,” said Schwartz, who described millennials as an “entirely disillusioned, cynical, exploited group of people” after the recent recession. Many, he said, face “a massive pile of student debt [and] are struggling to find a way to earn their economic way through the world.”
Such trust issues among millennials are driving the so-called “sharing economy” revolutionizing industries from hospitality to lending, according to a recent Washington Post story. Schwartz said that meeting the unique money challenges and attitudes of this under-35 demographic represents “a massive opportunity” for technology-savvy financial services providers in the future.
Even though financial literacy instruction may begin in the home or K-12 classrooms, the mobile usage numbers for millennials suggests a demand for cutting-edge apps that can teach, transact and manage all aspects of consumers’ financial lives.
All panelists seemed to agree that the earlier financial literacy education can start, the better. Tetangco said the Philippines was experimenting with a new “kiddie savings program” in elementary school to help build savings and money management skills.
In January, the Organization for Economic Cooperation and Development (OECD) released a first-time global financial literacy study that revealed that U.S. students ranked between eighth and 12th place among all 18 participating countries in overall literacy skills.
Bottom line: Focusing on the way under-35 consumers use smartphones and tablets might provide a way for educators, financial services companies and policymakers to narrow the financial literacy gap.
Jason Alderman directs Visa’s financial education programs. To follow Practical Money Skills on Twitter: www.twitter.com/PracticalMoney
This article is intended to provide general information and should not be considered legal, tax or financial advice. It’s always a good idea to consult a legal, tax or financial advisor for specific information on how certain laws apply to you and about your individual financial situation.
Views expressed are the personal views of the author, and do not represent the views of the National Foundation for Credit Counseling, its employees, its members, or its clients.