Susan C. Keating is the President and Chief Executive Officer of the National Foundation for Credit Counseling (NFCC). The NFCC is the largest and longest serving nonprofit credit counseling organization with 111 member agencies and nearly 900 offices in communities throughout the U.S. NFCC certified financial counselors counsel and provide financial education to nearly 2 million clients each year.
Prior to joining the NFCC, Keating spent 29 years in financial services and during her tenure was the highest ranking female CEO of a U.S. bank holding company. From 2000-2002 she was President and Chief Executive of Allfirst Financial, Inc. the 43rd largest U.S. bank and the largest U.S. holding of Allied Irish Banks plc (AIB Group). In 2002, Keating was named to the Group Executive Committee of AIB which is responsible for developing corporate strategy and overseeing management of AIB Group.
Keating joined Allfirst Financial as Executive Vice President and head of retail banking in January 1996. In July 1997, she was appointed President and Chief Executive Officer of Dauphin Deposit Bank and The York Bank and was responsible for Pennsylvania commercial banking and for overseeing the retail 300 branch network across Maryland, the District of Columbia and northern Virginia. In January of 1999, Keating was appointed President and Chief Operating Officer of Allfirst Financial Inc. and Allfirst Bank, and in January 2000, was appointed Chief Executive Officer.
Keating began her banking career in 1974 as a trainee at First Bank System in Milwaukee. She was promoted to Senior Vice President of retail banking after having served as marketing and credit card manager in Minneapolis.
In 1988 Keating joined MNC Financial as Senior Vice President Maryland retail banking and was promoted to Executive Vice President in 1991. When NationsBank (B of A) acquired MNC in 1993, Keating served as President and senior banking executive for Maryland.
Keating is current board chair of the USA Swimming Foundation. Previously, Keating served as board member of the Baltimore Life Companies and board member of the Financial Services Roundtable, serving as chair of the Consumer Issues Committee. In addition, Keating served as board member for the Greater Baltimore Committee, the Baltimore Symphony Orchestra and was 2002 chairperson for the Alexis de Tocqueville Society of the United Way of Central Maryland.
Keating's civic activities have also included serving as co-chair of the Governor's Economic Development Policy Committee in Maryland and banking chair for the U.S. Savings Bond National Volunteer Committee. She also served as a board member of the Empower Baltimore Management Corporation, the Maryland Business Council, the Baltimore Museum of Art and the Fannie Mae Advisory Council.
In early 2002 the Daily Record honored Keating with her induction into the Top 100 Women of Maryland Circle of Excellence. She is also a recipient of the 2001 Baltimore County Cultural Diversity Award and was presented an Honorary Doctorate of Humane Letters in 2000 by Towson University. Keating was named one of the "Magnificent Seven" by Business and Professional Women/USA in 1994. She is also a member of the Council of 100, a select group of professional women graduates of Northwestern University and was recognized as one of Pennsylvania's 50 Best Women.
Keating and her family reside in Washington DC.